Visibly is an AI visibility tool, built in the UK. It tracks whether AI answer engines like ChatGPT, Gemini, Claude and Google's AI Overviews recommend your brand when people ask them questions, and it tells you what to change when they don't. It's built for the marketing teams at UK mid-market brands who can see their search traffic shifting and want to know where they stand in the answers customers now get from AI.
That's what it does. Here's why it exists.
The short version
I spent a decade doing SEO and digital strategy for large brands, the kind with budgets and agencies and quarterly reporting decks. For most of that time the game was stable: optimise, rank on Google, measure the traffic, repeat. Then AI search started changing what "being found" even means, and I watched a lot of brands, including ones I worked with, quietly start to disappear from the answers their customers were reading.
So I did what anyone in my position does. I went looking for a tool that could tell me whether AI recommends a brand, and what to do about it if it doesn't.
What I found is why I built Visibly
Every supplier I spoke to claimed to handle AI visibility. Almost none of them actually did it properly. The tools that existed would give you a dashboard, a score, a chart that ticked up or down, and then stop. They'd tell you that you had a problem without telling you how to fix it.
That gap is the whole reason Visibly exists. A visibility score you can't act on is just a new number to worry about, and what a brand actually needs to know is which pages to rewrite, which sources to get named on, and what's technically stopping AI from reading their site in the first place. Measuring the problem is the easy part. Closing it is the part everyone else skipped, and it's the part Visibly is built around.
What Visibly does differently
Visibly tracks your brand across the major AI engines, separates being mentioned from being cited, and watches how your position moves over time. Then it turns that into a prioritised list of things to actually do, across three areas: content changes so your pages can be quoted, partnerships and mentions so the sources AI trusts start naming you, and technical fixes so the crawlers can read you at all.
It's built for the UK mid-market: the brands big enough to have someone owning marketing, but not big enough for an enterprise tool with an enterprise price. Where most tools stop at showing you the problem, Visibly is designed to help you close it.
Who's behind it
I'm Jack, the founder. Before Visibly I spent over ten years in digital and SEO strategy, including a senior digital director role at a FTSE 100 company and agency work for national brands. I've watched search change more than once, and this shift toward AI answers is the one most brands can't yet see happening to them. Visibly is my attempt to fix that.
We're early, and building in the open. If you want to know where your brand stands in AI answers as we roll out, join the waitlist and I'll let you know when it's live.